The entry price is free but that’s what draws you in. You soon pay to remove the ads and before long you’re paying more every month than you would with a WordPress site.
But that’s not the biggest problem. The template you choose is rigid and can’t be changed after you’ve spent all that time on it. Not good if a competitor uses that template too.
And speaking of time, that’s the biggest problem. You are investing your time into your website. With a Wix website it ISN’T YOUR WEBSITE it’s Wix’s.
You’re locked in, you can’t move provider without starting again right from the beginning.
- If Wix ceased trading you’d have to start again from scratch.
- If Wix’ s shareholders made them up the prices, you’d have no choice but to pay.
As a business person you know how that’s not a good place to be.
WordPress allows you to change themes at any time you want and you can move hosting provider easily if you wish too. WordPress.org doesn’t have shareholders and is a free Open source product that passed the tipping point of survival a long time ago. It’s not proprietary like Wix and many other CMS websites. It’s not used by Fortune 500 companies without good reason.