You’ve probably seen the many ads and emails promising ‘page one of Google’ and countless SEO offers from companies whose use of the English language just isn’t quite right.
Buying cheap overseas sourced SEO is probably not a good idea. We’re based in Leicester and SEO is a part of what we do. We’re not specialists and we don’t pretend to be but we regularly read Moz and Search Engine Watch and participate in SEO Chat forums. We know what we’re doing and we know what we can and can’t do.
The truth is that you need more SEO work and other forms of marketing dependent on how many competitors you have. If you have less than ten competitors a well written and marked up site will be on page one of Google for your main search terms. And that’s the nub, search terms vary.
In a way the whole SEO game hinges on an educated guess as to what your intended customer enters into Google search. It won’t be just one word, it will be two, three or maybe even an entire phrase. Google will then match that search with the best matching sites it has indexed. So any SEO venture starts with an educated guess of those search terms. With some industries working out what terms will likely be used is easy, others less so.
At this point we rely on the clients knowledge of their business to add to our knowledge of SEO and web design. We can start with a range of search terms that we both think are the most likely. We also have some tools that suggest key words too. We then make a range of ‘landing pages’ for those terms. Using analytics we can see which pages are getting the most visits and take it from there. Obviously there are many other techniques but this one is a pretty good start and not too expensive to set up. You can do it yourself if you have the time, or we can do it for you.
If you have more than thirty competitors you’ll probably need a specialist SEO company, they shouldn’t be cheap if they’re any good and you should get some percentage of payment for results. They should also ideally be certified by Google as an Adwords Partner. (https://support.google.com/partners/answer/3154326?hl=en-GB)